Effective copywriting is achieved by delivering an enticing call to action. Online marketing thrives when copywriting is engaging an audience. Using strong copywriting is necessary for all areas of marketing, including email, social media, video marketing, and audio. The...

Pay-Per-Click (PPC) is that method that digital publishers use to bill their advertising options. Typically, businesses are billed based on the number of times that visitors click on the link of a given advertisement. There is an alternative method...

Whitespace refers to the negative space used on a piece. It is sometimes brought up in discussions of paintings and how an artist lets a piece of work breathe in certain areas. However, it can also be applied to...