How to Embody Your Brand and Become a Role Model

When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. In other words, if you look at the likes of Tim Ferriss, Pat Flynn, Elliot Hulse, the Hodge Twins...

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How to Create a Logo That Is Truly Effective

When you create your logo, you will be coming up with a symbol or a stylish way of writing your company name that you will subsequently use to represent the entirety of your brand. This is no small matter...

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Using Split Tests for Stronger LinkedIn Ads

LinkedIn ads are incredibly beneficial to businesses wanting to advertise to a specific audience. However, you also have the option to perform a split test. This is when a certain group of people see one of your ads, and...

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Don’t Make These Marketing Automation Mistakes

  Marketing automation refers to software that spontaneously sends you information relevant to your marketing strategies. It tells you how many people are clicking on your inbound links, how many people are actually opening your newsletters, how well you are...

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These Creative Exercises Can Boost Your Problem Solving Skills

    Problem solving is important in every business. You want a team working with you who are creative problem solvers and can assist you in coming up with new ideas and solutions for setbacks. However, the ability to solve a...

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How to Use Visual Content to Get Better Conversion Rates

Getting a visitor to go to your website is great. However, you need sufficient conversion rates to turn those idle visitors into customers who are actually buying something. There are plenty of ways you can entice people to make...

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Maximising the Results of your Email Marketing A/B Testing

Performing A/B tests is a fairly straightforward task – change some components, do comparisons and choose the winner. The same can be said about email A/B testing. Simply come up with some different subject lines, test them and choose...

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These Blogging Mistakes Can Hurt Your Business

When it comes to digital marketing, content marketing is an excellent strategy. More and more business owners are taking to the internet to promote themselves through blogging. Being a good blogger takes practice, and sometimes those who are new...

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Boost Your Web Conversions With Better Web Copy

Conversion rates refer to how many people you are able to convert from visitors to your website to actual paying customers. There are a few ways to improve your company’s rate, and one method is with improved web copy....

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3 Social Media Design Tools We Love

Do you want social media images that are of high quality? If you want all your images to have a consistent look and if you are in search of easy to use tools, there are some good options for...

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