Whitespace refers to the negative space used on a piece. It is sometimes brought up in discussions of paintings and how an artist lets a piece of work breathe in certain areas. However, it can also be applied to...
Performing A/B tests is a fairly straightforward task – change some components, do comparisons and choose the winner. The same can be said about email A/B testing. Simply come up with some different subject lines, test them and choose...
When it comes to digital marketing, content marketing is an excellent strategy. More and more business owners are taking to the internet to promote themselves through blogging. Being a good blogger takes practice, and sometimes those who are new...
Conversion rates refer to how many people you are able to convert from visitors to your website to actual paying customers. There are a few ways to improve your company’s rate, and one method is with improved web copy....
Do you want social media images that are of high quality? If you want all your images to have a consistent look and if you are in search of easy to use tools, there are some good options for...
Google AdWords is a useful tool for figuring out how you can improve upon your SEO-based marketing strategy. However, this tool is constantly changing, so businesses need to adapt so that they do not fall behind. One of the...
You are probably familiar with the food pyramid and the idea that you need a wide range of food groups in your diet to be healthy. The same basic principle can be applied to the types of content you...
When it comes to lead generation, a lot goes into creating an effective strategy. Today, the internet provides people with many choices, including the ability to decide on which ads to view. Now more than ever, if you are...