How to Use Compelling Copywriting to Boost SEO

Effective copywriting is achieved by delivering an enticing call to action. Online marketing thrives when copywriting is engaging an audience. Using strong copywriting is necessary for all areas of marketing, including email, social media, video marketing, and audio. The...

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What Is PPC Advertising?

Pay-Per-Click (PPC) is that method that digital publishers use to bill their advertising options. Typically, businesses are billed based on the number of times that visitors click on the link of a given advertisement. There is an alternative method...

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How to Embody Your Brand and Become a Role Model

When it comes to creating a brand online for a blog or website, many people will build that blog around themselves. In other words, if you look at the likes of Tim Ferriss, Pat Flynn, Elliot Hulse, the Hodge Twins...

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How to Create a Logo That Is Truly Effective

When you create your logo, you will be coming up with a symbol or a stylish way of writing your company name that you will subsequently use to represent the entirety of your brand. This is no small matter...

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Using Split Tests for Stronger LinkedIn Ads

LinkedIn ads are incredibly beneficial to businesses wanting to advertise to a specific audience. However, you also have the option to perform a split test. This is when a certain group of people see one of your ads, and...

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Don’t Make These Marketing Automation Mistakes

  Marketing automation refers to software that spontaneously sends you information relevant to your marketing strategies. It tells you how many people are clicking on your inbound links, how many people are actually opening your newsletters, how well you are...

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These Creative Exercises Can Boost Your Problem Solving Skills

    Problem solving is important in every business. You want a team working with you who are creative problem solvers and can assist you in coming up with new ideas and solutions for setbacks. However, the ability to solve a...

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How to Use Visual Content to Get Better Conversion Rates

Getting a visitor to go to your website is great. However, you need sufficient conversion rates to turn those idle visitors into customers who are actually buying something. There are plenty of ways you can entice people to make...

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Why Using Whitespace on Your Website Matters

Whitespace refers to the negative space used on a piece. It is sometimes brought up in discussions of paintings and how an artist lets a piece of work breathe in certain areas. However, it can also be applied to...

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Maximising the Results of your Email Marketing A/B Testing

Performing A/B tests is a fairly straightforward task – change some components, do comparisons and choose the winner. The same can be said about email A/B testing. Simply come up with some different subject lines, test them and choose...

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